The prototypical customer for my product is a middle-aged, middle-class father who lives in a one-story home - where he is still paying off the mortgage - and who drives a 2009 Toyota Prius and can’t stop bragging about the incredible gas mileage to justify his purchase. He is married with two children and is most likely from the North East (or maybe Idaho). He is most likely 40 years old but says that he doesn’t feel a day over 30.
He watches the evening news, Jeopardy, Wheel of Fortune, Shark Tank, and football.
His favorite team is the Buffalo Bills, and he wears a Josh Allen Jersey every Sunday.
He leans more to the conservative side but doesn’t vote based on party affiliation.
Here is a picture of the prototypical customer (just imagine a few wrinkles on his forehead).
What do I have in common with the avatar?
I don’t have much in common with the avatar except for 3 things:
I am not too concerned with being fancy. I would also rather drive a Prius if it gave me good gas mileage, and I would definitely look to save money on my cable bills.
I am also from the North East where I lived in upstate New York for a few years before moving down to Florida.
I also wear glasses.
I don’t think these are coincidences (except the glasses part). I grew up with many people that were just like this in my home town in Palm Coast, so I am not too surprised.
Hey Matt, great job on elaborating about your avatar! I think the picture accurately describes what you were thinking, and definitely helps put a face with the description. I think when we all came up with our business concepts, we already had a preconceived picture in our heads due to our own personal experiences. I believe these personal experiences, along with having a common ground with our customers, are important when establishing a business.
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