Middle-class homeowners in suburbia who have cable television or streaming services.
I found three people who fit the segment.
Here is the Summary:
Two of the three are subscribed to cable television. One of the three is not subscribed to any streaming service. She is not happy with her cable company but enjoys having television. She said that she has considered switching to streaming and free antenna tv. I asked her when she thinks about it most, and it’s when she sees her cable bill. I asked her how she searched for solutions, and she said that aside from basic Google searches, she mainly asked her coworkers, friends, neighbors, and family that have switched from cable to streaming exclusively. The person who has both cable and Hulu explained to me that the streaming services are just to supplement his cable experience. He stated that he doesn’t like the high price attached with his cable tv, but his plan includes a sports subscription that he is comfortable with. He also mentioned that he hasn’t looked to get rid of cable unless he can watch live sports without it. The third person left their cable company years ago and actually installed a large outdoor antenna in their house. He subscribes to Netflix and will occasionally rent movies that are not on Netflix. Price was the biggest consideration for this person, and like the first person, he hated seeing the increases in his monthly bills.
Conclusions:
It appears to be evident that the potential customers are aware of the problem when they have to pay their cable bill. This is when the customer is most upset and legitimately considers the alternatives to cable. I think a good idea would be to find out when customers in a town receive the cable bill in the mail and then send them a slip saying, “STOP OVERPAYING FOR CABLE! SWITCH TODAY!”
Hey Matt,
ReplyDeleteThe only reason people are still subscribed to cable, according to studies, is mostly for sporting events. Leagues like the NFL always have the most eyes on their shows every single year. That being said, streaming services like buff streams have shifted how people are watching these leagues. More people are cord cutting to avoid the costs, as you said. Creating the "perfect bundle" of streaming services would be beneficial only if it is significantly cheaper than cable.
Hey Matt great post! I agree that cable television does appear like a major waste of money to many people. I feel like I hear more and more people say they are thinking about dropping cable and just having streaming services. As a college student who loves to save a buck I would strongly consider ditching cable. This could be revolutionary in the TV industry!
ReplyDeleteMatthew,
ReplyDeleteI don't watch a ton of regular tv or stream programs through netflix and hulu. The only thing I really don't enjoy about tv is the incredible amount of ads they have. It ruined the experience of watching tv for me. I've also never had to pay for cable so im unaware of the price difference but for me, I'd pay more money for tv without ads.
Hi Matt,
ReplyDeleteI totally agree that something has to change in this industry. It seems almost universal now that people just don’t like cable, and the majority are only holding onto it because there is no suitable replacement (like for watching sports). I think the mail slips are a great idea. It will reach the customer at their most aware and vulnerable point. Good job.