1.) Greg Peters - Chief Product Officer at Netflix
2.) Mr. Peters is considered an industry expert for this assignment due to Netflix being in the same industry as my business idea.
3.) I found Mr. Peters through the D&B Hoovers industry search. The site displayed his email address, which is how I contacted him.
4.) I merely asked him if he could give me feedback on my elevator pitch for this class. I have not received any communication from him yet.
5.) Including Mr. Peters in my network would dramatically help exploit my idea since he is on the executive board of Netflix - a potential partner for my business idea.
Market Expert
1.) Gary Vaynerchuk - Chief Executive Officer at VaynerMedia
2.) Mr. Vaynerchuck is considered a market expert for this assignment due to his incredible market observation skills - especially revolving around the entertainment sector.
3.) I found Mr. Vaynerchuk on Instagram almost a year ago, but I found his contact email on Medium after a google search.
4.) I asked Mr. Vaynerchuk if he could review my elevator pitch and give me feedback on it. I have not heard back from him.
5.) Mr. Vaynerchuk is a marketing genius who already has a large following on social media. Including him in my network would be a very smart move.
Supplier
1.) Mark Labombarda - Director of Program Management at Roku.
2.) Mr. Labombarda is considered a supplier for this assignment because Roku is where I would be receiving the digital boxes to make the bundles.
3.) I found Mr. Labombarda on D&B Hoovers. On the Roku page, I selected show contacts with email available, and his email was the first to appear.
4.) I also asked Mr. Labombarda to provide feedback to my elevator pitch. I also have not heard back from him.
5.) Since Mr. Labombarda has a high position at Roku, I would find it extremely beneficial to include him in my network. I would need to make contact with someone at Roku, and having contact with him would be extremely beneficial.
Reflection: This experience was a little challenging for me because I am not used to asking complete strangers to give me feedback on an elevator speech. The fact that these strangers have high positions in top companies also added to the challenge. Now that I have completed this assignment, I will now take full advantage of networking events and not find it awkward to ask for a favor.
Hi Matthew
ReplyDeleteFirst, I really like how you separate and organized the information of each of the expert your interview with numbers. I am amazed that you try to do them all through email, instead of looking for people in the field near you like family friend or people around your city. I feel your method is one that will be most used by entrepreneur do the fact business require large amount of social capital and there is limit to how much could be gather in a local level. But having close relationship with someone in the field provide a benefit that is different from weak ties form that distant contact. Also, it sucks you got not respond from any of your attempt, but that will be the most common result from this method. Still the act alone is important, as only through constant repetition of this method with different people will you start getting successful contact. So, you did great job by attempting it. Other than trying find one of the experts to be someone close to you I have not complain and feel you overall still did a great job with this assignment.