1.) The opportunity: Cable consumers are ending business with many cable television providers. This is an increasing trend in the United States as consumers are opting for streaming services like Netflix, Hulu, and Amazon Prime which provide television shows, movies, and exclusive content primarily ad-free for a low fee of under $15 a month.
2.) The solution: My proposed solution would be to establish a consumer transitioning service from cable television to the streaming services. In more detail, I would sell different packages of transition kits that include home media players, remotes, and access to streaming services.
For example, I will have three packages Basic, Regular, and Premium.
The Basic package would come with a Roku Express and 2 months worth of Netflix, Hulu, and Showtime.
The Regular will come with a Roku Premier, 3 months worth of Netflix, Hulu, and Showtime, and 1-year technical support
The Premium will come with a Roku Ultra, 6 months worth of Netflix, Hulu, and Showtime, and 2 years of technical support
The technical support will be done through the phone or online. This will help keep costs low while delivering the services that the customer paid for.
Hey Matthew! This is a great opportunity to exploit, especially for students and those who are about to transition into college. I feel like our generation has really given up on cable since almost everything is shown on some streaming source, and all the younger generations will definitely do the same too. I don’t think cable will exist that much longer to be honest. Your service sounds like a good deal since bundles are always more appealing.
ReplyDeleteHello Matt, I like your idea how you will be using packages to exploit the transition of cable customers into streaming customers. As a stated before, my concern would be how are you going to delivered live streaming of sports and events that like myself would only watch live. I think this is a big opportunity you can exploit; my only concern would be internet access.
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